Some kids are being taught to do drugs and drop out of school these days, while others join the influential crowd of degrading women, all through catchy lyrics and highly financed music videos. The sad truth of it is, low morals just seem to be part of the new fashion. And as long as it's making money, you know it's not going anywhere. Our culture's values and standards have increasingly dropped through our generation's technological revolution, one that will continuously evolve.
Whether it's Youtube, Vine or even Instagram, the constant emergence of entertaining and convenient social networks have most definitely taken part in some of our generally decreased moral values. Music videos aren't the only ones to blame. Of course they're not all bad, in fact more than half of them are incredibly hilarious, spreading humor and joy through its virtually connected audience.
2) Entertaining, popular music comes in all shapes and sizes. Whether it's an infamous rap or a catchy pop song, they each portray different kinds of social groups, all while unifying them at the same time. A Nirvana fan isn't necessarily going to be interested in Nicky Minaj's musical work, but that doesn't stop him from knowing the main lyrics to the single "My anaconda don't" whenever it inevitably comes on. You don't even have to try and be interested at times, as whatever song the media decided was hot will be repetitively played for at least a week on most radios. You can find yourself at a party with all kinds of different people and groups, all of them jamming and dancing to the same universally known pop song.
3) Popular music doesn't necessarily dictate what we think, rather it reflects our beliefs and cultural values.Whoever wrote the song or produced the music video most likely expressed their opinions and beliefs through their work, which is then reflected in our cultural values through our generation's youth, whether it be through revolutionary fashion, general beliefs, art...etc.
4) The secret behind a popular kind of music or song is unity. And that's never been easier in today's world. With publicly accessible sites such as Youtube or even Vine, whenever people hear that happy, upbeat familiar song playing in the background, it projects a community-like feeling. Especially when it comes from a foreign country. Knowing that you're dancing your heart out to the same song as someone in, let's say, Australia? That's an awesome feelings mate! It's as if we're all musically unified.

Pop is definitely considered as real music, even though it may not be expressing a deeper meaning or is taken less seriously. Everyone loves a catchy pop song every once in a while. And as long as you're enjoying what you're hearing, regardless of its style or message, that's what makes it music.
6) Music plays a very powerful role and serves as a firm influence in forming peoples ideologies. Especially the one's of the youth. They make us aware of what's going on around us in a very unique way, one that can't be academically taught. It needs to be directly felt through the voices of the very people who've experienced what they're singing about, and that's exactly what makes it so special. No matter what topic they choose to express (our government, the media, social and economic issues...etc) they affect us in a physiological way, every single day, which is bound to take a toll on its audience's mindset and basic beliefs.
I like how you link music to youth and life experiences. Some of my best life experiences can be connected to specific songs :-)
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