The media's influence on stereotypes

In today's day and age, mass media has proven to play a critical role in modern life. And although we rarely ever notice, stereotypical propaganda is everywhere. From reality shows to your favorite tv commercials, even animated cartoons you'd watch as a child. Because people usually gather their knowledge about the world around them though simplified information that is easily obtained through our wide variety of social networks,  it's very easy to manipulate people's perspectives and opinions, especially when dealing with foreign countries. But for tonight, let's focus on cultural characteristics that are directly identified with the stereotype. To be more specific, we'll be dealing with your every day commercials, and the secret messages hidden behind them.

Why is it that women always seem to be the main target in cleaning, cooking or cosmetic commercials, while men generally advertise cars, cigarettes, business products and investments? Truth is, the producer/author had a very specific purpose. They still expect women to automatically be the ones responsible for making everyday domestic purchases, while the men are being represented as the independent provider. At first glance, these kinds of observations can be quite tricky to detect during your average commercial. That's because they tend to broadcast the information being delivered in fast pace, while carefully delivering entertainment to their vast audiences.